Mozilla aims to socialize app shopping with Marketplace for Firefox OS (video) Mobile
Don’t be put off by the clunky title of this article on Engadget: there’s actually a quite interesting story here. Mozilla — the people behind the Firefox web browser — are developing Firefox OS for a new range of low cost smartphones, in part aimed at emerging markets. How the he’ll do you compete and differentiate yourself against the Apple and Android giants?
Well, Mozilla’s answer is to make their app store social, with app developers showing as real people with whom customers can interact, sharing so likes with friends etc. I think it’s an idea that has merit and could just help to make Firefox OS stand out (until the others copy the idea, at least). Take a look at the short video and see what you think.